ARTE DEL PROFUMO ®
The project ARTE DEL PROFUMO ® (Art of Perfume), has been developed with extensive historical research.
Its intention is to bring again beneficial spiritual values in the world of perfumery. Those values that were the basis of the birth of modern perfumery in Florence and Tuscany, in the Middle Ages and the Renaissance.
It therefore offers not only the perfumes' excellence, but, more than important sensitive evokations, intends to open your mind to a world of values and to give the fragrance an important meaning.
It is a profound meaning, which touches on the spirituality of the person and shows the paths and research inspired by an ancient art and wisdom that answers the eternal desire for Beauty and Happiness.
In periods of overwhelming splendour of art and mind, like the Renaissance, Man has made with great capacity and energy sublime projects to make the human soul free at last and to know how to enjoy the infinite beauty of nature and of God.
To revive that project, which is the heart of our civilization, means offering, besides an elegant and fragrant synthesis, a moment of reflection.
To feel that we are an essential part of an immense humanity that continues to search for the meaning of life and, this way, finds our soul.
This is Our Perfume.
This is the Art.
Acqua di Firenze ®
"The perfume of Art" ®, according to the secret of the "8 Flowers" shown in Botticelli's Primavera.
Collections :
- "Mater" : the Mother of all modern perfumes.
- "Primavera" : the perfume-talisman inspired by Botticelli's Primavera.
- "Anima Mundi" : the essence of a key myth of the Renaissance's spirit and vitality.
Acqua di Toscana ®
"The perfume of Beauty", culture, health, nature and quality of life.
Tuscany is a treasure of nature and art and is unique, with mountains, forests, hills, rivers, lakes, beaches, islands, cities, villas, gardens and monuments.
From the heart of Western civilization, this extraordinary synthesis of history, art, landscape, some incomparable essences revive from the harmony between man and the universe, inspired by nature and art.
Acqua dei Medici ®
"The perfume of Elegance", exclusive essences inspired by the most important family of the Renaissance, famous for their passion for art, nature, gardens and alchemical and scientific research.
Acqua di Dante ®
"The perfume of Poetry", refined essences for a divinely human world.
The "sweetness of a thousand smells" (Purgatorio, VII) ) reminds us that Dante Alighieri, like Giotto and Botticelli, were members of the Art of Apothecaries, who also created perfumed essences.